| While brands were once limited to products, goods and even services, today there is a trend toward personal branding. Personal branding is an aspect of social marketing in which individuals brand their careers and selves even. But personal branding is not limited to branding alone but also involves, most typically, an extensive self marketing campaign. |
| The key to successful marketing is a highly targeted campaign that brings about conversions. Gone, however, are the days of a one-size-fits-all marketing mentality. Today, anyone interested in making serious money is doing so by means of niche marketing. Niche marketing, in contrast with mainstream or mass marketing, is the channeling of one’s marketing efforts upon a selective, narrowly defined and highly targeted consumer group. |
| So, you’ve established yourself in your particular field and have developed your own personal brand. Now what? You must market your personal brand. This endeavor is referred to as personal marketing and a successful personal marketing campaign is integral to success in any social networking or social marketing field such as real estate. To follow, we will discuss the ingredients essential to any personal marketing campaign |
| Direct marketing is a type of marketing that targets prospective consumers directly by means of unsolicited media. Typically, direct marketing presents an offer to the consumer with a call to take a particular action, the action consisting of placing a phone call, returning a response card, placing an order for a product, signing up for a service, etc. |
