| E-mail marketing is a form of direct marketing in which electronic mail is utilized to both communicate with and advertise to highly-targeted commercial prospects. E-mail marketing is popular among astute Internet marketers and this for several reasons. 1) It allows for the targeting of potential new customers; 2) It allows for the continuance of and further development of current business relationships (even after a single sale); and 3) It presents the marketer an opportunity to present offers to a highly-targeted group of individuals who have already chosen to do business with them. |
