| A realtor’s public relations (PR) campaign (or lack thereof) can be the sole deciding factor in one’s success or failure in his or her market community. Public relations are an essential component (perhaps the essential component) of an effective community marketing campaign and can bring in more prospects and provide for more conversions that any other form of advertising…period. If you are a realtor, then you absolutely need to start marketing yourself and/or your company by means of public relations. To follow, we will discuss how to go about that. |